BAXTER
Concept to Completion / 10x20 Rental Exhibit / CCCF’19 Toronto
Client asked us to provide a budget conscious solution for a 20’ backwall with the following criteria
The Ask
- Needed a clean large format corporate backwall without seams (i.e. could not use their existing owned exhibit system)
- Preferred rear-lit for impact
- Budgetary restrictions
The Solution
- Proposed SEG fabric mural with vibrant dye-sublimated printing
- Retro-fit NPI rental frame with LED lights in order to provide rear-liting for more impactful and eye-catching imagery
- Provided existing rental frame from NPI’s robust display inventory, fabric dye sublimation inexpensive process, frame and fabric lightweight and therefore reduced handling costs
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