MONOFERRIC (Pfizer)
Concept to Completion / 20’ Modular Display / National Exhibit Program
Client asked us to provide a lightweight solution for their regional exhibit program with the following criteria
The Ask
- must be portable and light weight
- quick setup time
- signage options for over-arching product and corporate messaging
- preferred rear-lit elements for impact
- clean lines
The Solution
- ultra-lightweight accordion aluminum frame of backwall folds down into one case, same for counter element
- the frame unfolds in seconds, the bars attach to the hubs for easy placement, graphic inserted into channel in minutes
- flexible LED “curtains” create the impact of rear-lighting without the size of predetermined frame systems for both backwall and counter
- the silicone edge graphic (SEG) slips into the channel bars for a perfectly taut graphic with guaranteed clean straight lines and impactful graphic area
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