Pfizer
Concept to Completion / 20x20 Rental Exhibit / CC’19 Montreal
We were tasked with the design, graphic production and execution of a 20x20 exhibit with the following criteria
The Ask
- budgetary restrictions
- need for impactful rear-lit mural messaging
- in booth storage for literature
- block off competition and open to central show theatre
The Solution
- utilized existing hanging signage; designed to standard system rental
- created double-sided rear-lit messaging space for creative canvas
- large round discussion tables using same exhibit system gave ample storage for promo material and kept the same look and feel
- large L shaped walls created privacy and separation from main competitor
Let us help you tell your story