Summer Santa Toy Shop / Concept to Completion / Mall Tour

The Ask
  • The marketing agency for the Vtech / LeapFrog brands were in need of a custom exhibit for the Toronto Eaton’s Center. The scope of the project was to introduce to the media and consumer the new lines of toys, which would be available for the following Holiday season (Santa’s Summer Workshop).
The Solution
  • NPI produced a 20’x20’ custom millwork structure, which provided a safe and pleasant environment for children to learn and play. The build was covered with colourful and interactive graphics. Finishing touches included custom printed flooring and children’s workstations.
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